THE FOUNDER’S STORY
Bronica Baker Deale:
A Journey of Resilience, Purpose, and Legacy
My name is Bronica Baker Deale, I am Brittany’s mother and the founder of Brittany's Reign. Inspired by the shining light of my beloved daughter Brittany, I am dedicated to providing the opportunity of horseback riding to underserved children. Through this heartfelt endeavor, I aim to cultivate confidence, resilience, and self-worth, empowering a new generation to unlock their potential in the same magical way Brittany did.
I was born and raised in Dayton, Ohio, and my life's journey has taken me to Dallas, Texas, San Diego, California, and ultimately, Atlanta, Georgia, where I put down roots and made it home. Over 15 years in the broadcast and television industry honed my skills in communication, stewardship and adaptability—tools that shaped not just my career, but the very foundation of my endurance. These experiences became invaluable as I navigated life’s most profound challenges.
It is my belief that success is a product of perseverance and confidence. These values became my lifeline after the devastating loss of my daughter Brittany in 2006. At just 22 years old, Brittany’s bright future was stolen during a home invasion orchestrated by someone she once trusted. The grief was overwhelming, and its weight took a physical toll—I suffered a stroke and later required brain surgery. The road to recovery, both emotional and physical, was strenuous, but I found strength in my faith in God, the love of family and friends, and the beautiful memories of Brittany that continue to light my way.
Brittany’s love for horses was not just a hobby—it was her passion, her joy, her sanctuary. That passion became the heartbeat of Brittany's Reign. I created this organization to honor her memory and to share the transformative magic of horseback riding with children who might otherwise never have the chance. Through this work, I hope to assist with overcoming obstacles, building confidence, and fostering a community where every child feels welcomed, seen, heard, valued, loved and supported.
Beyond my work with Brittany's Reign, I enjoy swimming, traveling, and reading, activities that nourish my soul and keep me connected to the beauty of the world. The principles that motivate me consist of compassion, empathy, honesty, and integrity—these are guiding factors in my personal life but also the mission and values of this organization.
My greatest hope is to honor Brittany’s legacy by enriching the lives of children, introducing them to the wonders of horseback riding, and nurturing their potential to create a brighter future. With every gallop, trot, and hoofbeat, Brittany’s light will shine on.